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Polestar visions for the future

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Electric car development and production continues at pace, even while there still remain questions around the environmental effectiveness of these cars when viewed against the potential deficits involved in the manufacturing processes.

The Swedish automaker, has given some insights on Precept, the car with which its Polestar division envisions its future.

The car was created to showcase three key areas for the Swedish brand: sustainability, digital technology and design. Following its digital reveal in February, Polestar CEO Thomas Ingenlath now takes a look at Precept in detail, and in reality, in Gothenburg, Sweden.

The name Precept was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar’s brand values: pure, progressive and performance.

“People ask me all the time, ‘what is the future of Polestar’ and, of course, we are not showing our future models just yet,” sayss Ingenlath. “But Precept shows you where we will be heading – our design direction, our ambitions about sustainability and the great digital user experience we will bring with those future cars.

“Precept showcases our future, not as a fancy dream or something out of a sci-fi movie. This is our reality, to come.”

Sustainability

Digital technology

Design

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