Rallying for learners

Education is both a fundamental right and an absolute necessity, the two elements often needing the intervention of big business and/or sponsorships to provide support to bolster and improve on what the State or local government offers.

One such provider is the annual Rally to Read, a Read Educational Trust initiative that supplies educational reading to schools in rural areas.


”Rally to Read is an extraordinary story – of caring, collaboration and hope,” says President Cyril Ramaphosa.

Read started as a small voluntary committee in Soweto at the end of 1979 in response to the student demands of 1976 for reading and library facilities. So great was the demand from both the community and the funders that, within five years, Read had spread to almost all the then provinces except the Northern Transvaal and the North West.

This year, Ford Motor Company of Southern Africa (FMCSA) collaborated with the Read Educational Trust to support its Rally to Read education initiative in Mpumalanga.


The campaign took place in the Hazyview area, with representatives from Ford joining the Rally to Read team during their visits to 10 schools in the White Hazy district, where books were donated for the foundation phase classes.

A total of 173 teachers and 8 890 learners from the 10 schools in this region will benefit from the Ford-backed Rally to Read project, providing them with more than 10 000 foundation phase books, 110 educational toys and games and 250 arts and crafts sets.

“As part of Ford’s community programmes, we strive to make a meaningful impact in three key areas, comprising education, road safety and environmental conservation. The Rally to Read initiative is a perfect fit for our education pillar, as it assists in uplifting and better equipping rural primary school teachers and learners,” says Neale Hill, Managing Director, Ford Motor Company of Southern Africa.


“We are delighted to partner with Rally to Read with a contribution of R1,3-million for 2019 to empower teachers, learners and their parents for a brighter, more prosperous future.”

Rally to Read aims to enhance education in remote rural areas through training workshops, mentorships and the delivery of carefully selected books to enable sound teaching methodologies to be implemented.

“Education provides the foundation for community empowerment and upliftment, and the rural areas of South Africa face the biggest challenges in terms of the quality of teaching available, and the resulting poor levels of literacy amongst learners,” says Bertus Matthee, National Director of the Read Educational Trust.

“We are extremely grateful for the support from Ford, as its active participation and backing of the Rally to Read project will create crucial building blocks for under-equipped teaching staff to provide better education for our current learners and future leaders.”

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