Getting it in focus

Focus is the key driver of this year’s Automechanika Johannesburg with each of the three days dedicated to a specific focus area – innovation on the Wednesday, skills development on the Thursday and ‘buy local’ on the Friday.


The trade fair for the automotive aftermarket takes place at Expo Centre, Nasrec, from September 18-21 and this year’s event will mark the sixth time it is staged in South Africa and the second time co-located with the Futuroad Expo, sub-Saharan Africa’s leading professional event for the truck, bus and commercial vehicle industry.

Futuroad is the magnet that attracts buyers and suppliers in the region to see new products, innovations, technologies, and services while sharing ideas and building relationships across the truck and bus industries.


Expect industry heavy weights such as Everstar, MCV, Serco, Tata, UD Trucks, and Volvo, to display their latest models.

The number of exhibitors and visitors to the biennial Automechanika Johannesburg trade fair has grown steadily since the first show was staged at Expo Centre in 2009. Some of the Automechanika exhibitors at this year’s show includes Trysome Auto Electrical, Centlube, Aer-o-cure, Diesel Electric, Launch Technologies, Engen, Dixon Batteries and Turbo Direct.


This year the organisers are targeting to attract more than 600 local and international exhibitors. A big thrust is being made into Africa to attract more visitors from the sub-Saharan region, following an increase of 80% in visitors from north of South Africa to the 2017 event, when visitors came from Botswana, Kenya, Lesotho, Mozambique, Namibia, Zambia, and Zimbabwe.

“Focusing on innovation, skills development and ‘buy local’, we have identified three important topics to build on for the first three days of the show,” says Joshua Low, Group Exhibitions Director of Messe Frankfurt South Africa. “We are encouraging exhibitors as well as the organisers of conferences and workshops to link into these themes as they play a vital role in building a strong support base for the automotive aftermarket in South Africa.

“Our local vehicle manufacturing industry is embarking on a new programme to encourage increased local content, upskilling of employees and the development of innovative products and processes,” adds Low.

The first day of the event will include the Innovation Awards presentation, where innovative ideas from local and international companies will be rewarded.

Automechanika is not only the shop window for innovations in the automotive aftermarket across the entire value chain, but is also the ideal meeting place for all involved in the industry, dealerships, and trade stores as well as the maintenance and repair segment. It provides a platform for business and technological knowledge transfer.


To this end, the organisers are setting up a business-to-business matchmaking programme to facilitate meetings between exhibitors and potential buyers.

There will also be a host of conferences and workshops, with many organisations arranging these events to tie-in with the staging of Automechanika Johannesburg.

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