The increased activity by local automakers and importers in developing African markets is being reciprocated by unprecedented interest in Automechanika Johannesburg from other African countries this year.
MIAZ, the Motor Industry Association of Zimbabwe, is planning on bringing a delegation of buyers to the show this year, as well as at least 30 buyers from Tanzania, Zambia and Kenya.
Automechanika Johannesburg will be opened officially on Wednesday, September 18, and will then continue with the awarding of the various, highly valued Innovation Awards.
Many organisations and some companies are also using Automechanika as the venue for meetings, conferences, and workshops. Among those who have already booked events of this kind are: Motor Industry Workshop Association (MIWA), Engine Remanufacturing Association (ERA), Collision Repairers’ Association (CRA), Motor Industry Staff Association (MISA), Fuel Retailers’ Association (FRA) and Safer Connected Mobility.
Many of the exhibitors will be taking the opportunity to announce new products and services during the show.
One of these is Gulf Oil, who is demonstrating interest in Africa, by launching the brand in South Africa amongst others in Africa. Gulf’s in-country resource, Godfrey Rajool, is a qualified metallurgist with more than 15 years’ experience with a major oil company in South Africa.
Rajool comments the new company is already operating in the lubricants market, with warehouses holding stock in Jet Park, Gauteng, as well as in the Western Cape and KwaZulu-Natal. Gulf has appointed a national distributor, Shakti Lubricants, which is headed up by Donovan Ivemperumal, previous technical manager at one of the leading oil companies.
Joshua Low, Managing Director of Messe Frankfurt South Africa, says he is pleased at the positive response from both exhibitors and the rate at which visitors are registering.
A big draw card for this year’s event is the major focus on skills development by the organisers. There will be a free-to-attend, 3-day programme aimed at sharing knowledge and upskilling attendees.
There will also be a variety of interactive elements such as a tyre changing competition, the Automechanika Body & Paint World Championship which already took place in the United Kingdom in June and will continue in many other countries before the grand finale in Frankfurt in 2020. Also, there will be an all new virtual reality zone where visitors can explore the latest technology through VR.
“This enthusiasm shows the importance of the world-renowned Automechanika trade fair for the automotive aftermarket in a period of subdued new vehicle sales and the growing importance of the correct maintenance and repairs for motorists and transport operator,” concludes Low.