Biggus Maximus

Daewoo Trucks, which will be concentrating on the heavy commercial sector in South Africa, launched it new Maximus KL3TX at the recent Futureroad Expo in Johannesburg.


Korea-based Daewoo Trucks is wholly owned by Indian multinational conglomerate Tata Group and has been in South Africa for 15 years, but for now will concentrate only on the extra-heavy segment of the market so there is no conflict between Daewoo Trucks and Tata commercial vehicle models.


The Maximus uses the combination of a 357 kW Cummins engine that produces 2 509 Nm of torque with either an Eaton or ZF AMT transmission and an Eaton rear axle.

Len Brand, the CEO of Tata Africa Holdings says he is satisfied that having Daewoo Trucks concentrate on the top end of the local market will contribute to further growth for Tata International in Africa. Market share was 3,5% last year and it should improve to 5% this year and Brand says he now has the product and model mix to grow sales despite the tough market conditions which currently prevail in South Africa.

Len Brand CEO of TATA Africa Holdings
Len Brand

Sales floors are split between Tata Trucks and Buses and Daewoo Trucks, as are the service technicians at the dealerships.

Daewoo Trucks sales in South Africa are expected to reach approximately 200 in 2019, with a target of 500-600 units a year in the future. These trucks are sold in 11 other African countries and are locally assembled in South Africa and Kenya.

Brand, who has been instrumental in the turnaround of Tata in Southern Africa for the past three years, says his team is now focusing on after-sales backup through its 91 2S (service and spare parts) outlets in South Africa and a further 60 in Africa.

He added the company was well advanced in setting up its own financial arm to assist customers buying Tata and Daewoo commercial vehicles. A pilot operation in Tanzania is already proving successful.


There are currently 30 3S (sales, service and spare parts) dealerships in South Africa. The Tata Africa CEO says that the company presently operates the dealership in Samrand, Polokwane and Nelspruit, and are working to assist these operations to become partnerships with local involvement in each of them.

All aspects of training are also high on Len Brand’s agenda with highly experienced Willie van Zyl having been appointed as Group Training Manager to oversee this important aspect of the business.

“We have made good progress in growing Daewoo Trucks sales over the past couple of years and I am confident that the new models and a big push on brand awareness will bear fruit in the near future,” says Brand.

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