Citroen embraces ‘new normal’

Although much is being said about ‘the new normal’, nobody really knows what it will actually look like but, some people are forging ahead and adapting business operations to encompass the most likely scenario.

Citroën South Africa has unveiled a new online reservation customer journey, to deliver a ‘comfortable’ experience for customers adjusting to the ‘new normal’.

Base de donnée : Astuce Productions
The new reservation platform covers the most popular vehicles in the Citroën range. The platform allows customers to configure their ideal car in its final specification and to reserve it. Vehicles available via the platform are C3, C3 Aircross SUV and C5 Aircross SUV.

Leslie Ramsoomar, MD of Citroen South Africa says: “Available on stock vehicles only, Citroën South Africa aims to make customers’ lives easier with a ‘comfortable’ consumer offer including the Citroën Serenity 5 year 100 000 km service and warranty package.

“Retail customers can therefore benefit from complete peace-of-mind. knowing their routine servicing costs are already taken care of, and they can purchase a comfortable new Citroën at a very desirable price.”

Government guidance, in conjunction with strict social distancing and robust sanitisation measures, allow for the delivery of customer vehicles to their home.

“The safety of our customers and employees is always our highest priority, so these important measures will be strictly adhered to when customers receive their vehicle.


“Measures include the disinfecting the steering wheel, gear stick, controls and driver’s seat and floor mat prior to handover; delivery driver to wear gloves and facemasks. Customers are informed to wait three hours before entering their vehicle.

“At PCSA we pride ourselves on delivering the highest standards of automotive comfort and of being a people minded brand.

“These exciting new developments are entirely consistent with our brand promise – a comfortable new way to interact with us alongside convenience, reassurance and fantastic value.”

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