Opposites United is the key to the new design adopted for the upcoming Kia Sportage scheduled for launch in September in some markets.
“Reinventing the Sportage gave our design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” says Karim Habib, Senior Vice President and Head of Global Design Center.
“When you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-orientated cabin with its beautifully detailed interior and first-class materials, you’ll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products.”
Revealed earlier this year, Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage, influencing every aspect of its appearance and character. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA.
The philosophy strengthens the connection between design and Kia’s new brand direction, ‘Movement that inspires’.
The all-new Sportage is the result of a collaborative effort between Kia’s main global design network in Korea, Germany, the US, and China.
The front of the all-new Sportage has a detailed-orientated black grille graphic stretching across the width of the face. Like an intricate web, the technical graphic pulls together the main frontal features of the all-new Sportage.
The elongated grille links Kia’s modern signature Tiger Nose grille – that acts as the visual focal point of the car – to the distinctive boomerang-shaped DRLs (daytime running lamps), which in turn create solid boundary lines for the head lamps.
At the rear, the all-new Sportage maintains its strong road presence with its broad shoulders, where the swooping fastback flows into the rear lamps.
The interior of the all-new Sportage has a sculpted integrated curved display with a slim crush touchscreen pad and finely detailed air vents. The touchscreen pad along with the integrated controller act as the nerve centre for driver and passenger connectivity, functionality and usability needs. Both systems have been created to be easy-to-use, highly intuitive and soft to touch.
The driver and front passenger seats combine high-tech with high comfort in sporting slim shell design and feature integrated hanger-type designs within the headrests, allowing clothing and handbags to be easily and conveniently hooked into place.