It’s out and about and hiding in plain sight. It is the new Ford Ranger undergoing final testing processes before it is launched to the public.
Global connectivity took away much of the secrecy automakers used to enjoy with new models so many are now capitalising on that by creating their own teasers.
The designer of the Ranger’s Bronco R-inspired block-style camouflage, Lee Imrie, and his team used the science of optics to mask some of the pickup’s key visual secrets until it is unmasked later this year. And road users will be able to see this truck in action even at night thanks to its unique reflective patterns.
While Ford is not trying to hide the fact this is the #NextGenRanger thanks to the hashtag and QR code built into the pattern, it doesn’t want to fully reveal the final design just yet.
View the camo video here – https://youtu.be/cBYgrVpC1wc
“Inspiration for the camo originally came from the Baja livery Ford has been using. I’m a huge fan of motor sport and it’s hard not to be obsessed with machinery like that,” says Lee Imrie, Exterior Designer Ranger.
“Because the Ranger is strong and rugged looking, I felt the scattered block design would be a natural fit to help break up the exterior surfaces.”
“When you stand back, the camo has a clear connection to a digitized military-style livery with a connection to nature that echoes the lifestyle orientation of the Ranger.”
The camouflage stickers are not available for purchase.