Africa Automotive – Call to share technology

A recent call by the Arab parliament for Morocco to share its experience and know-how in the automobile industry confirms African countries’ accelerating desire to become active players in this ever-growing sector with their own facilities.

Morocco is gearing up to produce 2-million cars a year and the automotive manufacturing scene in Morocco has experienced significant growth and development in recent years.

The country has become an attractive destination for automotive manufacturing due to its strategic geographic location, favourable business environment, and government support.

Morocco’s automotive industry has been bolstered by the establishment of several major automotive manufacturing plants, both by international companies and local manufacturers. Some notable companies that have set up production facilities in Morocco include Renault, PSA Group (Peugeot-Citroën), and Ford.

These companies have invested heavily in the country, creating job opportunities and contributing to economic growth.


Morocco has actively pursued policies to attract automotive manufacturers, offering various incentives such as tax breaks, investment subsidies, and a skilled labour force. The government has also invested in infrastructure development, including the construction of industrial parks and specialized training centres for automotive manufacturing.

The country’s automotive manufacturing sector primarily focuses on vehicle assembly, although there has been an increasing emphasis on developing local supply chains and promoting the production of components and parts within Morocco. This localization strategy aims to enhance the country’s competitiveness and reduce dependence on imported components.

In terms of technology, Morocco has made strides in adopting advanced manufacturing processes and digitalization in its automotive industry. Many manufacturers have implemented Industry 4.0 technologies such as robotics, automation, and data analytics to improve efficiency and productivity.


The government has also emphasized the importance of research and development (R&D) in the automotive sector, encouraging collaboration between industry players and academic institutions.

As for offering technology to other countries, Morocco can indeed leverage its automotive manufacturing capabilities and expertise to expand its international footprint. By exporting technology and sharing best practices, Morocco can enhance its reputation as a reliable and competitive player in the global automotive industry. This can lead to further investment, job creation, and economic growth.

Moreover, technology transfer can facilitate knowledge exchange and collaboration between Morocco and other countries, fostering innovation and mutual development. It can also open up new avenues for partnerships and joint ventures, benefiting both Moroccan companies and their international counterparts.

Morocco recently lifted the curtain on two prototypes made by Moroccans in the field of the automotive sector. The first was a conventional car targeting the wider public named ‘Neo Motors’ and the second was a forward-looking hydrogen-powered car.

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