Africa Automotive – Nissan announces new agreement as Africa ramps up

Automotive activity across Africa is ramping up at speed ahead of the Intra Africa Trade Fair being held in Cairo next month – the latest being the announcement Nissan’s long-standing Algerian partner, Groupe Hasnaoui, has signed a renewed distributor agreement extending its history with the Japanese OEM, which dates back to 1993.

Nissan Africa President Joni Paiva says: “It’s a momentous occasion for us, as we seek to unite the entire continent under one organisation for the first time in our global company’s 90-year history.

“This is part and parcel of our mid-term growth strategy, to unlock the potential that this continent has as the world’s last automotive frontier by providing the best line-up of models to answer Africa’s mobility needs in a sustainable, safe and aspirational way.”

Nissan Africa is the only OEM on the continent to have two fully owned plants, in Egypt and South Africa and two DKD facilities in Ghana and Nigeria.

“We are excited about this partnership,” adds Maciej Klenkiewicz, Nissan South Africa & Independent Markets Africa Country Director, “We have ambitious plans for the Algerian market and specifically with the locally built Nissan Navara.”

The North African markets of Algeria, Egypt and Libya have been identified as key markets for the new Navara, along with a range of exciting packages that will be introduced with the model across the continent, he said.

“SUV leadership also forms part of our product strategy in Africa; we have started introducing an exciting range of new models, such as the Magnite, Qashqai and X-Trail to the African continent.”

Paiva added: “We have a wonderful legacy in Africa, due in no small part to the vehicles we produce and the partnerships we have established and nurtured over the last 60 years in some cases. It is wonderful to have a partner such as Groupe Hasnaoui in a strategically important market such as Algeria.

“Together, we navigate challenges, embracing a vision for the future built on trust and shared values. This agreement symbolises our collective commitment to sustained growth and prosperity in the Algerian automotive landscape.”

Opening a business roadshow in Algeria recently, Ms Kanayo Awani, Executive Vice President, Intra-African Trade Bank, Afreximbank said: “It Is time for Africa to take her destiny in her own hands and to determine her own developmental agenda. However, doing so will not be easy. It will require commitment, courage, and deliberate action. Traders need to seek out new market opportunities rather than the conventional route of turning to markets abroad.”

She added the African Continental Free Trade Area “promises to revolutionise trade, reshape markets across the region, boost output in the manufacturing and service sectors, and fundamentally transform Africa’s economic structure.”

Speaking about the Intra-African Trade Fair, she said it was created “to deal with the challenges of lack of access to trade and market information” and she praised the Algerian Government for deciding to hold a Country Day at IATF2023 in Cairo, saying that “it gives me confidence that Algeria is poised to lead  the charge for African trade.”

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