The future of the Renault Duster may take a whole new, somewhat futuristic, look with the unveiling of the Dacia Bisgter concept vehicle that forms part of the Romanian automaker’s five-year strategy plan.
Dacia is wholly-owned by Renault and produces the Duster, the Sandero and the Logan, which had a brief and wholly unremarkable stint on the local market – all these products branded and marketed here by Renault.
In terms of Groupe Renault’s Renaulution strategy, Dacia will boost its efficiency and become even more competitive with the creation of the new Dacia-Lada business, broadening into new areas of the new car market.
In addition, the unveiling of the Bigster Concept car paves the way for Dacia in the C-segment and Denis Le Vot, CEO Dacia and Lada brands, says: “Dacia will stay Dacia, always offering a trustworthy, authentic, best-value-for-money proposition to smart buyers. With the creation of the Dacia-Lada business unit, we’ll leverage to the full the CMF-B modular platform, boost our efficiency and further increase our products’ competitiveness, quality and attractiveness. We’ll have everything we need to bring the brands to higher lands, with the Bigster Concept leading the way.”
For the past 15 years, Dacia has consistently rolled out contemporary, simple, and appealing vehicles, relying on know-how, Dacia leverages from Groupe Renault and the Renault Nissan Mitsubishi Alliance.
The Bigster Concept is roomy, robust, and meant for open air and dusty roads while exploring new horizons and is a 4,6-metre-long SUV aimed at makingmaking the C-segment accessible, delivering a larger, more capable vehicle at the cost buyers would expect from the segment below.
Its exterior dimensions promise a very spacious interior. The Y-shaped lighting signature is now larger, highlighting the SUV’s bold and assertive style, while the dark green paint underpins the adventurous nature of the vehicle and the owner.
No bells and whistles, no chrome trim or imitation-aluminium, the Bigster Concept uses raw recycled plastics for all protective exterior panels.
As the possible future figurehead of the Dacia range, both alternative-energy and hybrid engines are possible.