Hyundai and its sister company, Kia, have revealed ‘teasers’ of upcoming products, one of which is definitely scheduled for a South African launch.
From Hyundai, it is the Staria, the brand’s new multi-purpose vehicle (MPV) line-up. The images show the Staria Premium, a high-end variant of Staria standard model.
The Staria Premium, which will be available in select markets, including South Africa, takes mobility to the next level, boasting premium features and variant-exclusive finishes for a more luxurious look and feel.
Staria reflects Hyundai’s commitment to lead the future mobility industry as a Smart Mobility Solution Provider, under the brand’s vision of ‘Progress for Humanity’. Staria is equipped with various driver-centric features and futuristic design elements that deliver new experiences for drivers and passengers that make time in transit more productive and worthwhile.
“Staria is Hyundai’s new MPV line-up that opens up a new mobility era,” says SangYup Lee, senior vice president and head of Global Hyundai Design. “Staria will provide a completely new experience and value proposition for customers through its unprecedented design features.”
Staria offers a futuristic exterior, resembling a spaceship. The front is highlighted by a long, horizontal daytime running light and headlamps positioned underneath.
The ‘spaceship’ vibe is echoed by its expansive panoramic windows and lower belt lines, underscoring the openness of the interior. The height of the cabin is also optimized for premium comfort and convenience, making it ideal for both business and family use.
Kia Corporation has today revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere in March.
EV6 was designed under the brand’s new design philosophy, ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.
Boasting a crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.
“EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” says Karim Habib, Senior Vice President and Head of Global Design Centre. “With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
The Opposites United design philosophy makes its debut on EV6, and will feature in the design of all future Kia models.
