Colin-on-Cars – Chery cracks top 10

Just eight months after relaunching the brand in South Africa, Chery has cracked the top 10 list of monthly sales, having moved 1 262 units in July.

Chery entered the new vehicle market in late November 2021 with the Tiggo 4 Pro range and followed with the Chery Tiggo 8 Pro in late February 2022 and the newest addition, the Tiggo 7 Pro, only landed on showroom floors in May 2022.

In July, the Tiggo 4 Pro range represented 689 units of the total 1 262 units sold. This ranks it in the top five best-selling SUVs in its segment. In total volume, it is followed by the Tiggo 7 Pro (372 units) and the flagship Tiggo 8 Pro (201 units). Both these luxury SUVs now rank first in their respective segments, based on sales.

“Chery’s sales performance is a tribute to our dealer network, which has been our greatest ambassador and which has been exemplary in its treatment of our Chery customers,” says Jay Jay Botes, National Sales Manager of Chery South Africa.

According to Botes, all of Chery’s sales were made through the dealer network and not as bulk sales to fleet or rental companies.

“We realise South Africans are under significant economic pressure and that they need the best possible value for money when buying a vehicle. That is why we have put so much effort into creating our 1-million-kilometre mechanical warranty and our best-in-class list of luxury and safety specifications in every Tiggo Pro,” says Botes.

Chery currently has 60 dealers and it will soon announce new dealers and expand to neighbouring countries in Africa.

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